In the U.S. market, puffer jackets are driving a robust consumption boom. According to data from Alibaba International Station, the buyer scale index for puffer jackets reaches as high as 558.33, far surpassing other product categories and firmly securing the top position in market demand.

      The popularity of puffer jackets in the United States can be attributed to several factors. First, their styles are incredibly diverse—whether it’s minimalist and classic designs, bold and trendy versions, or functional styles incorporating sporty elements, there’s something for everyone in the market. This wide variety allows consumers to easily find suitable options for different occasions, such as daily outings, outdoor activities, or social gatherings. Secondly, the variable climate across the U.S., with significant seasonal temperature fluctuations, makes the exceptional warmth of puffer jackets a practical necessity. They provide comfortable protection against the cold under various weather conditions, establishing them as a must-have item for American consumers during the autumn and winter seasons.