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Start-up Brand Customized Clothing: The Art of Fabric Selection
time2024/07/19
- For a start-up apparel brand, the choice of fabric is one of the key factors in determining the quality and market acceptance of its products. Different fabrics not only affect the look, feel and functionality of the apparel, but also have a direct bearing on the wearing experience of the target consumers. The following is a guide based on fabric characteristics and applicable apparel, designed to help new brands make informed decisions when customizing their apparel.
Start-up Brand Customized Clothing: The Art of Fabric Selection
For a start-up apparel brand, the choice of fabric is one of the key factors in determining the quality and market acceptance of its products. Different fabrics not only affect the look, feel and functionality of the apparel, but also have a direct bearing on the wearing experience of the target consumers. The following is a guide based on fabric characteristics and applicable apparel, designed to help new brands make informed decisions when customizing their apparel.
1. Knit Fabrics: The First Choice for Comfort and Flexibility
Cotton knit fabrics:
known for their skin-friendliness and breathability, they are perfect for T-shirts, sweatshirts and casual pants during the spring and summer seasons. The natural texture of cotton fabrics also enhances a brand's eco-friendly image.
Wool knit fabrics:
With excellent warmth and elasticity, they are ideal for sweaters, scarves and warm jackets in the fall and winter seasons. Its sense of luxury and comfort can attract consumers who pursue a high quality of life.
Polyester/polyester knitted fabrics:
Particularly suitable for sportswear and outdoor clothing due to its abrasion resistance, wrinkle resistance and ease of care, ideal for young consumers seeking functionality.
Nylon knitted fabrics:
Strong and quick-drying, they are suitable for making professional sports equipment such as running suits, swimsuits and mountaineering apparel, and can meet high-performance demands.
Spandex/Lycra blended knitted fabrics:
High elasticity and good recovery make it the best partner for tights, yoga wear and fashion sportswear, catering to the modern trend of pursuing a healthy lifestyle.
2. Woven fabrics: perfect presentation of structure and style
Cotton:
naturally comfortable, moisture-absorbent and breathable, it is suitable for making daily casual wear, shirts and skirts for brands pursuing natural and minimalist styles.
Linen:
A favorite for summer apparel with its cool, moisture-wicking properties, such as linen shirts, shorts and dresses, showing a relaxed and casual resort style.
Silk:
Smooth and delicate, with a strong sense of luster, suitable for creating high-end evening dresses, pajamas and ties, adding a brand of luxury and elegance.
Wool:
Warm and durable, suitable for classic suits, coats and cashmere sweaters, reflecting the brand's sophistication and tradition.
Polyester:
Wrinkle- and abrasion-resistant, suitable for cost-effective workwear, school uniforms and basic apparel to meet the needs of the mass market.
Nylon:
Strong and lightweight, suitable for outdoor gear and functional clothing such as assault jackets, backpacks and rain gear, appealing to adventure-loving consumers.
Blended fabrics:
Combining the advantages of a variety of fibers, such as cotton/polyester blends, which maintain comfort and enhance durability, is suitable for all types of daily wear clothing.
Fabric selection should be closely centered on brand positioning, target markets and consumer preferences. Understanding the characteristics of each fabric and matching them to the type of apparel and the occasion of wearing it is the key to creating a unique brand style and enhancing product competitiveness. When customizing apparel, start-up brands can look to these fabrics for inspiration and combine them with creative design to create a collection that is both personal and functional.
As a streetwear manufacturer, Touches Dark's specialty is woven products, from stylish jackets and stiff shirts to versatile pants and sweaters to keep you warm. We also have a unique design sensibility, creating original and distinctive designs by combining a variety of dark-themed prints such as skulls and animals, as well as darker styles such as punk and gothic. We can help you expand your clothing line with a distinctive look. Of course, we also offer knit products like t-shirts and sweatshirts. Each garment is crafted with care and attention to detail to ensure a perfect fit and personalized touch. Our bespoke service will add to your closet and your imagination will be our only limit.
Hot Selling Products
This original jacket features a classic baseball jacket design with embroidery. OEM and ODM are accepted.
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This original jacket has a stiff fit and a crisp embroidered print. You can customize it with your favorite prints and fabrics.
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