The fashion industry is one of the most polluting industries in the world. Fast fashion encourages us to buy cheap clothes, wear them a few times, and then throw them away. This ongoing cycle produces a staggering 92 million tonnes of clothing waste every year.
This waste goes into landfills and takes hundreds of years to decompose. When it breaks down, it releases harmful gases that contribute to global warming, damaging the environment.
Simply put, as a business serving the apparel industry, we don't want to be part of the problem. Our solution? Environmentally friendly printing.
In the past, fashion brands used traditional printing methods. Most of these methods rely on harmful chemicals that are toxic to the environment, such as polyvinyl chloride. However, environmentally friendly printing methods are much less destructive.
Benefits include:
- Water-based printing
- Less harmful chemicals
- Fewer resources
- Less energy
Printing on organic fabrics further reduces the environmental impact of fashion production. Organic fabrics are grown without the use of pesticides and synthetic fertilizers. This includes materials such as organic cotton, hemp, and linen. The process uses less water and energy than traditional methods.
Overall, there is always more to know about the process. We are constantly working to find new ways to reduce our carbon footprint.